In a time of Fake News, be Credible

Sourcing Credible Information

By Anj Handa

As a changemaker, you will need to be able to use and cite credible sources. Wikipedia doesn’t count! The definition of a credible source can be varied. In general, it is one that is unbiased and is backed up with evidence.

Doing this upfront research as you prepare your blog, talk or paper is important as any irregularities that are uncovered later can undermine the case that you are presenting.

I personally use models and techniques developed and tested by academics when designing my coaching and leadership development programmes. They may look simple on the surface but there is a lot of rigour behind them. Powerful learning doesn’t have to be complicated!

Even on social media, using discernment about what you share is important for maintaining your own credibility. Sites such as can help if you’re unsure. Additionally, this resource by gives some useful pointers on what to consider when evaluating information.

In the professional world, there are many sources for you to find the information you need to support your messages. These include InfoTrac, LexisNexis, and Emerald Publishing.

Influence how academic content is sourced and used

I have agreed to join a panel led by Emerald Publishing’s Research and Development team. They are currently looking into getting a better understanding the experience of how academic content is sourced and used in the professional environment.

Emerald Publishing is working in partnership with Mustard Research to invite a select number of Emeralds’ customers and non-customers to take part in an exclusive online community project. They are looking for around 30 people in total taking part.

The community will be live for two weeks. During that time, a number of different discussions around particular themes will be held. For example, you may be asked for your views on academic content, the range of applicable uses, or how you both individually and as a company source content. You will also be able to speak to like-minded people in the industry about the things that matter to you.

Join the Community

Emerald Publishing is offering $190 (US Dollars) or a localised equivalent as a thank you for your time and feedback, plus the chance to win more along the way. You can receive payment via PayPal, Bank transfer, Amazon voucher (depending on country of origin) or have the incentive donated to a charity of your choice.

The community is due to launch on Wednesday 26th June, 2019 and will be live until Wednesday 10th July. During this time, they expect you to contribute 1 to 1.5 hours, or more if you wish.

Mustard Research is their partner for this study. It is an independent market research agency based in Manchester, UK and this research is being conducted in accordance with the Market Research Society Code of Conduct and is fully GDPR compliant. All responses and information provided will be treated with strict confidentially.

If this sounds of interest, or you feel that you know a colleague who may be a suitable candidate, please contact George Adams, User Researcher at Emerald Publishing at He will then arrange a suitable time to call and run through a few initial questions. Places on this community are limited so act soon to avoid disappointment.

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