AMPLIFY! Outline of Modules
This six-module programme is delivered digitally (audios plus worksheets) with optional coaching calls. It focuses on your purpose, messaging, ideal customers and how to reach them.
Module 1 – Amplify your Purpose
What is your ‘why’?
- What?
- How?
- About you
Module 2 – Amplify your Understanding
Your Customer Persona
- Who are they?
- What are their demographics?
- Where do they hang out? (Online and offline)
Module 3 – Amplify your Solution
What are your clients’ issues?
- How do you help them?
- What are they asking you for?
- What are they feeding back to you?
- How are you using the above to support your marketing?
Module 4 – Amplify your Content
Shaping your offer
- Clear language and avoiding jargon/filler words
- Refining your language for different audiences
- Presenting case studies
Module 5 – Amplify your Marketing
Getting it out there
- Social media mix
- Wellbeing fairs/networking events & meetings
- Other marketing channels
Module 6 – Amplify, upgrade
Refining your offer
- Since making changes, what results have you seen?
- Have you received any direct feedback?
- What will you keep? What will you change or build on?
- What else is possible?
