AMPLIFY! Outline of Modules

This six-module programme is delivered digitally (audios plus worksheets) with optional coaching calls. It focuses on your purpose, messaging, ideal customers and how to reach them.

Module 1 – Amplify your Purpose

What is your ‘why’?

  • What?
  • How?
  • About you

Module 2 – Amplify your Understanding

Your Customer Persona

  • Who are they?
  • What are their demographics?
  • Where do they hang out? (Online and offline)

Module 3 – Amplify your Solution

What are your clients’ issues?

  • How do you help them?
  • What are they asking you for?
  • What are they feeding back to you?
  • How are you using the above to support your marketing?

Module 4 – Amplify your Content

Shaping your offer

  • Clear language and avoiding jargon/filler words
  • Refining your language for different audiences
  • Presenting case studies

Module 5 – Amplify your Marketing

Getting it out there

  • Social media mix
  • Wellbeing fairs/networking events & meetings
  • Other marketing channels

 Module 6 – Amplify, upgrade

Refining your offer

  • Since making changes, what results have you seen?
  • Have you received any direct feedback?
  • What will you keep? What will you change or build on?
  • What else is possible?