Conscious (inclusive) Branding
The definition of a Conscious Brand is:
“A brand that has created a unique name for itself by establishing a significant presence in the market by being painfully aware of and sensitive to the needs, wants, desires and representation of the loyal customers they seek to retain”. TM Famira M. Green)
In her excellent blog entitled ‘6 Lessons in Conscious Branding from the Danielle LaPorte debacle’, Ms Green encourages her audience to check their inner circle, asking:
“How diverse is your own circle? Not only with women of other nationalities and race, but also those with different religious beliefs, sexual orientations, lifestyles, diverse upbringings, experiences, and goals in life?
Yes, your brand is your business and your inner circle is your personal life. However, I have found that they have a direct correlation with one another.”
For further advice or to bring me in to support your business with its diversity and inclusion objectives, get in touch. It starts with a conversation!